GenPlan vs 3D virtual tour, PDF and landing page: what to choose

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A digital master plan is the best fit when you sell a whole development and the buyer needs the territory, zones and unit statuses in one place. A 3D virtual tour fits the feel of a single space, a PDF fits a short formal offer, and a landing page fits an ad campaign with a lead form.

The formats are not exclusive: a GenPlan project can be embedded on the website or linked from a PDF.

GenPlan is an interactive digital master plan for real estate: map, plans, video and photos in one link, no install.

How do the four formats compare?

CriterionGenPlan digital master plan3D virtual tourPDF presentationLanding page
What the buyer doesExplores the territory, zones and units on one mapMoves through a spaceFlips fixed pagesScrolls a page
Best forVilla communities, resorts, complexes, towers with city contextThe feel of one finished or modelled spaceA short formal offer to send or printAn ad campaign page with a lead form
Unit statusesLive: Available, Reserved, Sold, On hold from a table or CRMNot the job of the formatStatic; out of date once sentOnly with custom development
CRM and leadsStatuses and leads sync with a CRM or spreadsheet; feedback module for salesDepends on the toolNoneThrough forms, if built
DevicesAny browser; own vertical layout on a phoneDepends on the toolAny device, but a heavy file on a phoneAny device
InstallNone: one linkDepends on the toolNoneNone
Data ownershipSite archive handed over, no third-party serversDepends on the providerThe file is yoursDepends on the hosting
Launch timeFrom 2 weeks with ready visualizationsDepends on the providerDepends on the design workDepends on the design work
Property not built yetBuilt from renders, a 3D model or drawingsNeeds a modelled sceneRenders on pagesRenders on a page

Only GenPlan facts are taken from this site; for the other formats the table describes what each format is built to do. Prices are on the pricing page.

How is GenPlan different from a 3D virtual tour?

A 3D tour puts the viewer inside a space and lets them look around. GenPlan starts from the whole territory: the buyer picks a zone on the master plan, opens a location, checks distances on the area map and sees which villas or apartments are still free. For a villa community or a resort the question "what is around and where is it" comes before "what does the room look like", and a map answers it first. Where a room view helps, a GenPlan project can include a 360° view and interactive floor plans.

How is it different from a PDF presentation?

A PDF is a fixed sequence of pages, and its prices and availability are out of date the day it is sent. In GenPlan the buyer chooses what to open, and price, area and status are edited in a table or CRM, after which the plan updates in real time. A PDF also has to be attached and downloaded; a GenPlan project is one link that opens in a browser.

How is it different from a landing page?

A landing page tells the story in text blocks and a gallery, and its goal is usually one action: a request. A digital master plan is the presentation itself, with the territory as the structure. Many developers keep both: the landing page collects requests, and GenPlan is embedded into it as the main presentation block or opened from it.

When is another format the better choice?

When does GenPlan fit?

When you present a development with zones and many units, remote or foreign buyers decide without a visit, sales run on Zoom calls and in messengers, and unit statuses change often. Examples: River Park Residence (villa statuses from a table or CRM), Resort Master Plan (a whole territory as one map) and SEN City Map (a tower in its city context). The product is described on the interactive real estate presentation page.

Questions and answers

Does GenPlan replace a 3D virtual tour?

Not in every case. A 3D tour is built for the feel of one space. GenPlan is built for a whole development: territory, zones, unit statuses and city context in one link. A project can include a 360° view and interactive floor plans.

Can I use GenPlan together with a PDF and a landing page?

Yes. GenPlan is one link, so it can be sent next to a PDF, embedded on the company website or opened from a landing page.

See also

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