How to present a residential complex online
Updated: · Author: Egor Bragin, Founder, GenPlan
Present a residential complex online in one link that goes from the outside in: the location, then the territory, then the zones, then the units, with prices and availability that always match your sales table. Send the link before the call, open it during the call, and leave it with the buyer afterwards.
GenPlan is an interactive digital master plan for real estate: map, plans, video and photos in one link, no install.
What should an online presentation of a residential complex show?
The buyer who cannot visit decides on four things: where the complex is, what the territory looks like, what is around the building, and which units are free. A good online presentation answers them in this order and lets the buyer return to any step.
| Step | What the buyer sees | Example |
|---|---|---|
| 1. Location | The project on a city or area map, with distances to key places | SEN City Map: 5 city landmarks, routes from 1.8 to 27 km |
| 2. Territory | The whole plot as one master plan with zones | Resort Master Plan: 3 zones, 8 locations |
| 3. Amenities and setting | Each place with photos, video and a short fact line | River Park Residence: 6 amenities, the river, day and night |
| 4. Buildings and units | Plans from the facade to the interior, size, price | Villas with 3D plans, apartments with filters |
| 5. Availability | Which units are free, reserved or sold | Live statuses from a table or CRM |
| 6. Contact | A way to ask a question without leaving the page | Feedback module and chat |
Why does the order matter?
A flat plan does not let a buyer feel a plot. Villa sales depend on the setting, and for a city tower the location sells as much as the apartment; buyers ask how far the sea, the airport and the centre are. If the first screen is a floor plan, those questions stay unanswered, and the buyer asks them on the call, or does not ask and leaves. Start with the context, and the plan then has something to attach to.
How do you keep prices and availability correct?
The main weakness of a PDF or a static page is that it goes out of date the day it is sent. Keep price, area and status in one table or CRM and show the plan from it. In GenPlan's Live Status option, a status changed in the table recolours the unit on the plan in real time, and requests go back to the CRM or the table, so the sales team and the buyer always see the same picture.
Show only four statuses (Available, Reserved, Sold, On hold) and let the buyer filter by one of them; it saves a question on every call.
Which channels should carry the link?
- Messenger or email: one link instead of a folder of files; it opens on a phone, tablet or computer with no install.
- Zoom or a call: open the plan in a browser and walk the buyer through it. A step-by-step approach is in how to show a master plan on Zoom calls.
- Company website: embed it as the main presentation page.
- Social media and ads: use the link as the destination of a targeted ad.
- Sales office and exhibitions: run it full screen on a display.
What do remote and foreign buyers need?
They need to judge the location without a visit. That means distances and routes to the airport, the sea and the centre, photos and video of the landmarks, and the view of the building in its surroundings from every side. In the SEN project the buyer switches between an aerial view and a 3D map, sees routes from 1.8 to 27 km with distance and travel time, and turns a 360° orbit around the tower.
How long does it take to prepare?
With ready visualizations a GenPlan base project launches from 2 weeks; a typical project is ready about two weeks after the materials are received. If you have only a 3D model or drawings (DWG/DXF, PDF plans), it takes longer. What the presentation contains and how it is priced: interactive real estate presentation and pricing.
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